At present domestic lack of swimwear brand swimwear

the current domestic swimsuit lack of swimwear brand as the market, consumption habits and other reasons, our country has been in a swimsuit is awkward position, always can't linked to fashion. But conversely, it is because of the lack of brand effect, the market value of the domestic swimsuit always cannot ascend. Ordinary consumers in general are near the swimming pool, bathing swimming supplies shop to buy a swimsuit. Another part is to buy sports goods counter. Swimming because of the movement, not only need a swimsuit need some other accessories. For example: swimming, diving glasses, earplugs, etc. From buying goods convenience into consideration, the consumer will go to a one-time items need to purchase the complete store, and not specifically to underwear brand shop to buy a swimsuit, and then go to other places to buy goods such as swim ring. In addition, one year after the survey found most consumers are replacing a bathing suit, a few are two years will replace. Use cycle is short, replace the high frequency for ordinary consumers are less willing to spend big price 'investment on the swimsuit. In the inside of the lingerie store brand underwear, price at RMB five centuries, even thousands of yuan. For bathing suit this kind of fast food consumption of clothing products, brand swimwear high prices clearly beyond the ordinary consumers of psychological and economic bear ability. Every summer, large supermarket, general stores and even clothing wholesale market, about $100 yuan of the bathing suit has been a popular varieties. This also reflects the objective demand of consumers, and a swimsuit in the most ideal price. Have to say, the lack of famous brand effect, is the market value of a swimsuit still cannot improve one of the reasons. Brand swimwear, meanwhile, also faces have been 'clone' of 'shanzhai' tragic situation. A brand swimwear enormous investment, the designers have worked out for the swimsuit. Once listed, fast, two or three days, slow, a week, shanzhai products like spring come up. Shanzhai swimsuit, in addition to the fabric is different, the style, design and color is close to spurious. This also to a large extent affected the sales of brand swimwear, hindered the long-term development of the brand swimwear.

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